Athletic Brewing Company partners with Viral Internet Granny to help hosts get through the holidays

Barbara “Babs” Costello of Brunch with Babs invites holiday hosts to bring new traditions to the table with Athletic Brewing’s award-winning non-alcoholic beers

Milford, Connecticut and san diego, November 8, 2023 /PRNewswire/—— Sports Brewing CompanyAmerica’s largest alcohol-free brewery is kicking off its 2023 holiday campaign in partnership with the internet’s favorite grandma, Barbara “Babs” Costello. Brunch with Babsbringing fans her top tips for vacation hosting.

Costello is a 74-year-old social media star with millions of followers who often shares motherly advice, recipes and other life hacks. Together with Athletic Brewing, she will help party planners across the country throw better parties this holiday season.

“I’ve planned my party and know how stressful it can be to throw one, especially during the holidays,” Costello said. “I’m excited to partner with Athletic Brewing to share some of my proven holiday tips to keep all of our guests happy this season.”

Throughout November and December, Costello will share tips for hosting successfully, which includes stocking your refrigerator with delicious non-alcoholic beers from Athletic Brewing.

“Trying to figure out what to serve guests during the holidays can feel like a severe hangover,” says Rosalie Kennedy, Director of Marketing at Athletic Brewing. “But Athletic knows that great hosts have great taste, and serving our award-winning beers on ice will help you win over even your harshest critics—from your crazy cousins ​​to your awkward aunts.”

To make it easier for artists, Athletic has also curated the perfect holiday playlist. Whether you’re attending or hosting a party this season, set the mood and keep the mood high with this soundtrack that’s sure to please.

In the spirit of helping the host nation elevate their game, Athletic will also be launching a special event Brewing time set exist November 8.Limited edition bundles are priced at $37.99 Includes a 6-pack of Run Wild IPA, a set of four bamboo coasters with the Athletic Brewing logo, and a custom candle with delicate citrus and pine scents. This candle is reminiscent of freshly cracked Run Wild IPA, and it comes in a stylish 5-ounce package. Glass that can be worn with Run Wild artwork.

The campaign comes as 22% of Americans over 21 plan to drink less alcohol1 over the next year.Meanwhile, a record 39% of Americans believe one to two drinks a day is bad for their health2.

To find a U.S. retailer in your area, visit Athletic Brewing store finder. Please pay attention to “Brunch with Babs” Instagramand sports brewing Facebook, Instagram, LinkedIn, Tik Tok, Twitterand Youtube Get the latest news on all things sport.

About Sports Brewing Company

Athletic Brewing, established in 2017 Bill Shufelt and John Walker, is the 13th largest craft beer maker in the United States and the leading producer of non-alcoholic craft beer. The company’s beer is sold in all 50 states and sold in more than 50,000 retail stores nationwide. In 2023, Athletic was named the fourth fastest-growing company in the Americas by the Financial Times. Athletic was also named America’s fastest-growing beverage manufacturer in 2022 by Inc. Magazine and one of Time magazine’s “100 Most Influential Companies.” The company has won more than 75 prestigious brewing awards and has been named North American Brewer of the Year at the past four International Beer Challenges. Athletic has a custom brewery Milford, Connecticutand san diegoand donate up to US$2 million Protect and restore outdoor spaces around the world each year through the Two For The Trails program. Athletic Brewing is proud to be B Corporation™ certified.Its full-flavored near beers and hop-infused seltzers are available at

1Coefficient Capital Consumer Trends (June 2023)
2Gallup Spending Habits Survey (July 2023)

SOURCE: Sports Brewing Company

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