It was discovered that Instagram is working on a new feature called “Blend,” which will blend your preferences for Reels with those of your friends into a series of recommended short videos.
The feature is still under development, but its early description suggests that your Blend will be private between you and others.
Instagram’s Blend strongly echoes the feature of the same name that Spotify launched a few years ago.
Instagram has been spotted working on “Blend,” a way for users to gain a new perspective on Reels.
As Alessandro Paluzzi discovered on X, Instagram has started developing “Bend” as a set of recommendations based on your Reels sharing history (via TechCrunch). Essentially, Blend works by leveraging the shared history of Reels between you and other people.
