Apple considers 128GB to be “a lot of storage”

Apple’s iPhone 15 starts at 128GB of built-in storage, a large portion of which is of course taken up by iOS and pre-installed apps.By 2024, you might think that’s not enough, or at least not many. But Apple begs to differ.

The company said the starting price of iPhone 15 is also 128GB, writes “Plenty of storage for tons of photos” in the description of its latest video ad. Let’s take a look at the ads below.

It definitely has a catchy soundtrack and the idea is cool, and It’s definitely well executed – we can’t fault advertising for these things. It’s just the premise behind it that strikes us as a little weird. If Apple wants to emphasize storage, then why not do it with the 1TB iPhone 15 Pro or iPhone 15 Pro Max?

It’s weird to advertise the storage space of the entry-level 128GB iPhone 15, isn’t it? what do you think? Is 128GB really enough to store all your photos? In an age where cloud backup is ubiquitous, does this still matter?

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